Office of Business and Workforce Diversity

CHALLENGE: In keeping with the IDOT’s ongoing commitment to diversity and inclusion, the agency’s Bureau of Small Business Enterprises needed core communications materials to re-introduce IDOT as a leader in workforce diversity programs.

SOLUTION: Morreale developed a communications toolkit to increase marketing for the agency’s Disadvantaged Business Enterprises (DBE) program and encourage existing participants to deepen involvement. Our services included graphic design, branding, content development, and photography.

Morreale worked with department leads to establish a core messaging framework and elevator pitch. We developed a cohesive brand identity and conducted photoshoots and interviews to develop compelling case studies. We then crafted a full suite of branded collateral consisting of palm cards, one-pagers, blog posts, FAQ documents, social media graphics, PowerPoint presentations, and website copy.

Office of Planning and Programming

CHALLENGE: Noticing decreased engagement in virtual meetings, IDOT’s Illinois State Freight Advisory Council looked to refresh its meeting structure to continue providing value to members.

SOLUTION: Morreale developed a baseline survey for advisory council members, a plan to implement a new meeting structure and branded collateral– including a post-meeting survey, one-pager, and templates for agendas, PowerPoint decks, and promotional flyers. Our services included survey creation, deployment and analysis; content development; branding and design.

RESULTS

As a result of these strategies, IDOT has accomplished the following to-date:

•Reimagined 21 assets related to workforce and business diversity

•Surveyed 40 freight council members and subscribers, with 78% of respondents submitting written comments for consideration

•Bolstered freight council engagement strategies for virtual and hybrid meetings, targeting participants from more than 35 Illinois organizations