Give Them Distance
In partnership with the Illinois Tollway, Morreale developed a road safety campaign based on the need to inform the public of the state's newly expanded Scott's Law. The law requires motorists to slow down and change lanes when passing vehicles with emergency or hazard lights flashing on the side of the road.
Message and Brand Development
Development of Strategic Partnerships
Through brand development and the implementation of outreach strategies, our team built a broad coalition of public and private sector partners to champion the campaign's message statewide. Our team implemented innovative media strategies, helping the campaign earn more than 150 print, radio and broadcast TV mentions in each of the state's media markets. The campaign has garnered attention from transportation agencies outside of Illinois for its innovative design and clear, concise messaging.
Illinois Public Health Association
To raise awareness about the Smoke-Free Campus Act and resources available to help tobacco-users quit, we partnered with the Illinois Public Health Association to send a targeted messaging to subpopulations within the college-aged demographic in Illinois. Our team developed a public outreach strategy that encompassed a strong digital media campaign designed to reach and resonate with the intended audience in addition to utilizing traditional media techniques.
Public Outreach Strategy
Digital Media Campaign
The project team exceeded the original goal of obtaining 1,300 survey responses, ultimately collecting nearly 1,600 responses. In addition, our social media advertising garnered a reach of nearly 500,000 people and a total of 11,121 clicks directing to the Tobacco Quitline website.
Illinois Medical Cannabis Launch
Morreale developed a statewide initiative to launch the medical cannabis industry in Illinois and led efforts to assemble the Medical Cannabis Alliance of Illinois, the leading association of cultivators and dispensary owners. This included a statewide media launch with four concurrent press events in Chicago, Rockford and Southern Illinois.
Editorial Board Support
Our team’s efforts resulted in major policy decisions, including an extension and expansion of Illinois’ medical cannabis program. We spearheaded a patient advocacy campaign and secured more than 200 news stories, including an editorial board endorsement from the Chicago Tribune.
I-55 Managed Lane Project
Morreale was brought on to lead communications for the Illinois Department of Transportation Public-Private-Partnership (P3) Delivery project, which involved coordinating public involvement and stakeholder engagement for the I-55 Managed Lane Project.
Event Planning: Industry Forum, Private Investor Meetings and Public Hearing
The industry forum and public hearing were widely attended with a diverse group of stakeholders. Our team’s planning enabled the industry forum and private investor meetings to progress fluidly and on schedule, and the public hearing left attendees more informed, and in many cases, supportive of the project.
The Arc of Illinois
The Arc of Illinois (Arc) is a not-for-profit advocacy organization that represents more than 220,000 people with disabilities and their families. The Arc empowers people with disabilities to achieve full participation in community life through informed choices. The Morreale team worked with the Arc to restore programs and $76.3 million in proposed cuts within the Division of Development Disabilities’ budget.
Social Media Campaign
Strategic Media Campaign
Our efforts helped restore full funding for critical services and all grants. We also secured media placements and coordinated major media interviews with a various news outlets, such as the Chicago Tribune, Chicago Sun-Times and the Rockford Register Star.
Water Supply Improvement Project
Morreale Communications helped develop a strategic communications plan for the Morton Grove-Niles Water Commission that provided crucial information about an extensive public works project to residents of four different municipalities. We also helped garner a positive perception of the construction project as whole by developing key messaging that was included in all media and collateral materials.
Branding and Collateral Materials
These tactics significantly improved communication between the commission board members, project team and residents, keeping all parties consistently informed on real-time construction updates, potential service disruptions and overall progress of the project. inconveniences By implementing our website strategy, including replacing graphics, modifying copy and adding a geo-targeted map feature to the Commission’s website, we created an interactive and user-friendly experience for stakeholders and residents. Through our multi-touchpoint strategy, utilizing collateral materials, media, meetings and digital communications (website) we were able to help the Commission meet their goals and objectives.
Archer Avenue at Belt railway company of chicago Grade Separation StudY
In partnership with the Chicago Department of Transportation, Morreale is providing communications expertise for the Archer Avenue at BRC Grade Separation Study. We are actively coordinating the public involvement and stakeholder outreach for this project, a product of the Chicago Region Environmental and Transportation Efficiency (CREATE) Program.
Branding and Collateral Materials
Elected Official Outreach
Community Advisory Group Meetings
The project website was well-received, and our team has watched it become a model for other project websites within the CREATE program. In addition, the community advisory group meetings and public meeting were regarded as successful, as they were attended by community leaders and organization representatives across the project area.
Associated Beer Distributors of Illinois (ABDI) Three-Tier System
With the fast-paced nature of Illinois politics as a backdrop, our client, the Associated Beer Distributors of Illinois (ABDI), tasked Morreale Communications with producing a creative way to educate legislators about the Three-Tier system while keeping them engaged. Knowing that dozens of 1-pagers, fact sheets and issue briefings pass in front of politicians daily, Morreale chose to develop a short, visually compelling video to grab and hold the attention of busy state legislators.
Social Media Engagement
As an Industry advocacy organization, The Associated Beer Distributors of Illinois’ (ABDI) main priority is advocating for policies and legislation that advances the interests of their membership; in their case, over 100 beer distribution companies scattered across of Illinois. ABDI’s leadership and legislative outreach teams are now utilizing the video Morreale produced when sitting down with legislators, newly-elected and otherwise, to inform them of the regulatory systems that govern the beer industry and to showcase the value that it provides to the State of Illinois.