Strategy

Playing on the theme of nostalgia, Morreale's award-winning creative team designed the "Shake, Rattle and Roll Up Your Sleeves" campaign. This campaign utilized music as a relic of the past and featured strong, custom AI-generated images that resonate with the target audience. Morreale's strategic media buying capabilities allowed for the placement of ads on Facebook and other digital spaces where senior citizens frequently visit. Additionally, Morreale was able to geo-locate senior citizens who recently visited pharmacies or have previously looked for Information about vaccinations. This narrowed search ensured the message reached the proper audiences. Finally, Morreale created a customized landing page to track the number of website clicks as well as provide useful information to seniors who are looking for a vaccination near them.